PWEMF DJs

Ivor Novelle nominated James Atkin and polymath Richard March are two of the most iconic figures in the British music scene, each having made significant contributions to the alternative and electronic music landscape. They continue to be band mates in Bentley Rhythm Ace, having a notable connection to the “Heavenly Social”, the hub for emerging UK artists, during the 1990s alongside Chemical Brothers and Fat Boy Slim.
known for its eclectic music selection, combining elements of indie pop, electronic, and dance, and it became a hub for emerging UK artists.
Together, James Atkin and Richard March have formed an exhilarating DJ duo, PWEMF DJs, combining their decades of experience and musical versatility. Their collaborative sets feature an eclectic mix of alternative hits, dance anthems, and hidden gems, ensuring that every performance is a unique and unforgettable experience. With a shared commitment to engaging their audience and pushing creative boundaries, James and Richard are redefining the art of DJing while paying homage to their roots in some of the most influential bands of the ’90s. Whether at clubs, festivals, or special events, their combined talents promise an electrifying journey through sounds that celebrate the past while embracing the future.
James Atkin, the charismatic frontman of EMF, burst into the spotlight in 1990 with the massive hit “Unbelievable”. Known for their unique blend of alternative rock, dance, and pop, EMF captured the essence of the early ’90s music scene. James’s energetic vocals and engaging stage presence made him a standout figure, leading the band through numerous chart successes and memorable performances. As a DJ, James brings the same fervour and passion to his performances, drawing from a diverse range of influences to create high-energy sets that resonate with audiences. His intimate knowledge of music spans genres and decades, allowing him to weave a seamless narrative through his playlists that keeps listeners captivated.
Richard March is best known as a key member of the ground-breaking band Pop Will Eat Itself (PWEI), which emerged from the Birmingham music scene in the late 1980s. With a distinctive blend of rock, hip-hop, and electronic influences, PWEI quickly gained recognition for their dynamic sound and socially conscious lyrics. Richard’s expertise as a musician and producer played a vital role in crafting the band’s signature style, characterized by catchy hooks and innovative sampling techniques. After PWEI’s peak in the early ’90s, Richard continued to evolve as an artist, embracing his passion for DJing and electronic music. His live sets are an exhilarating fusion of classic tracks and contemporary beats, showcasing his deep understanding of music and knack for keeping the dance floor alive.