September 13, 2021

What we do and what we don’t do

Job description

Different agencies offer differing degrees of service to the artists that they represent. So when an artist joins an agency, whether it is for the first time or from another agency, it is really important that they understand what services the agency offers and what the artist and their management need to organise themselves.

Pitching for a show

Record Shop

As an agent, you will frequently find yourself pitching to talent buyers. More often than not this will start with an email. In this post we look at good practice when it comes to writing pitch emails and how we can attract attention.

September 18, 2021

Booking & settling a one-off show

Female Singer

In this post I’ll take you through the process of taking a one-off show through from its beginning to its end. It could be a festival, a ticketed show or a private event. It could also be a workshop.

October 4, 2021

Show Deals – An Overview

Percentage balloons

What it says on the tin! In this post we go through the five most common types of deals that music booking agents strike with promoters. Agents need to know when to use each type of deal and understand what they mean for their artists’ income.

October 11, 2021

Show Deals – VAT

Neon Tax

In this post, I get under the bonnet of the dreaded VAT as it applies to bands and the deals we strike. There are not many people who are fascinated by the intricate workings of VAT – but truth be told – booking agents need to have a reasonable understanding of VAT so they can quote their artists correctly and spot a settlement that’s been worked out incorrectly.

October 26, 2021

Music Business Conferences

Trade Stand

In this post we take a closer look at the Music Business Conference. They form an integral part of a typical booking agent’s calendar. They provide an opportunity for agents to meet with talent buyers face to face, show-case artists, learn from industry leaders and generally have a good time in a city somewhere else from the normal place of work. Fun it may be, but it is still very much work!

July 19, 2021

The Payment Schedule

Cash register

When we make an agreement between the artists and the purchaser then both parties agree that a show will take place on a certain day in the future. If that show doesn’t happen, then a day is missed in the artists diary – this results in significant loss of potential earnings for the artist – and by extension the agency as well. A well considered Payment Schedule can reduce the likelihood of cancellation and assure payment where shows are cancelled.

November 8, 2021

Routing A Tour – Part 1, Do your homework!

Prairie road

Booking a great tour can be a very satisfying achievement. A great tour will create shows that artists and audiences will remember. It will also raise the profile of the artist. A great tour will also work financially and minimise travelling. To get this right the agent needs to do their homework first!

November 21, 2021

Routing a tour – Part 2, The ideal tour

Dustbowl road

Before we start writing emails and making calls, it’s good practice to map out the best tour you could book in the tour window you have. A tour where you managed to hit all the cities you want. A tour with the most suitable venues and promoters. We call this our Ideal Tour.

November 22, 2021

Routing a tour – Part 3, Getting down to it!

Desert road

In Part 3 of routing a tour we get down to walking the walk and getting the job done. It takes a certain type of dogged and tenacious individual to route a tour – especially with emerging talent – do you have what it takes?

Midnight Mango on LinkedIn


Matt Caines
Sarah is brilliant to deal with ! Sarah is brilliant to deal with !
Seth Oliver
Exceptional Exceptional
Karen Burrows
The team at Midnight Mango are always a… The team at Midnight Mango are always a pleasure to do business with. I have worked with them for around 10 years now and their bands are just the best! They are the agency I recommend...the best in the business! Karen Burrows, Arts Programmer, SKDC Arts Centres
Rachel Lee
Excellent working with Midnight Mango Excellent working with Midnight Mango. They made really good suggestions, and were easy to communicate with. Really professional and personable, I can thoroughly recommend using them. Rachel
Eugene Butcher
Great company! Great company!
Chris Shepherd
Excellent to work with Excellent to work with, always friendly and helpful