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May 22, 2020

I haven’t felt like this since I was a promoter!

As an agency Midnight Mango has been booking shows for ten years. It’s been a decade of steady growth. The success of new musicians rarely happens over-night, more often, several years of touring and positioning will get an act to a place where they can create enough income to support themselves. It is always a long term investment for an agency to take on a new artist and the act always costs the agency more in time and salaries before it starts to see a return on the investment.

Back in the 2000s, before we became an Agency we were promoters, touring bands the length and breadth of the UK. I think we did a good job, but it wasn’t easy to get the acts that we wanted to promote. Too often, agents take the path of least resistance and farm acts out to national promoters. Too often in this industry, hard work is rewarded by moving that work elsewhere. Nevertheless, as promoters, we worked with some relatively strong artists – and by a quirk of fate around 2010 four of them asked me to represent them as an agent; Adrian Edmondson & The Bad Shepherds, The Beat, Neville Staple and The Selecter.

This opportunity was game-changing, I was able to employ an assistant, take on an agent, take on an office, give up the part-time teaching job and move away from the risky rollercoaster life of promoting shows. I reversed engineered “being a promoter” and we morphed into an agency. No one taught me, I just did it myself.

Being a promoter is such a volatile position – it is really easy to lose a lot of money and contrary to popular opinion, somewhat harder to make a fortune. Of course, there were paydays – frankly there needed to be – but generally speaking, running an agency is a lot less stressful than being a promoter. Like any business there are challenges – but you don’t know you are alive until you have felt that gnawing pit in your stomach when a show fails to sell the last few hundred tickets. (200 X £30 = £6K I particularly remember that one!)

The coronavirus pandemic has changed that – An agency can more easily shrug off the financial consequences of a failing show. But not all shows… not every goddamn single one of them!

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Reviews

Alan Bates
2021-12-01
Verified
Quick and Efficient Ethan was excellent and very quick to respond. He also understood the flexibility of contract required for our bespoke event.
John Beverly
2021-11-23
Verified
Undisclosed costs I was disappointed that the full cost of the show wasn’t disclosed up front. I.E. the rider cost which I found excessive for such a small show. But the agent did sort it out for me. John Beverly Krakatoa Aberdeen
Claire M
2021-11-22
Verified
Very easy to deal with Very easy to deal with - will use again
Christina
2021-11-16
Verified
Excellent Service The team are very responsive and easy to communicate with offering a great roster of talent. Well done!
Owen Branes
2021-08-19
Verified
Always helpful and happy to work around… Always helpful and happy to work around any specific issues our end. Nothing is too much trouble date movement due to covid etc etc .
Edgar Coate
2021-08-11
Verified
Amazing roster I've known Midnight Mango since the days when John Smith was an upcoming artist and their roster is now even more amazing and their professionalism is unmatched. Saw some amazing acts at Beautiful Days and Funke and the Two Tone Baby rocked the Bimble Inn with a bouncing crowd.
David Francis
2021-08-11
Verified
Responsive and helpful Responsive and helpful. Thanks.
Ash
2021-08-10
Verified
Big Up Midnight Mango! Pip has been a pleasure to deal with, prompt and friendly. We're big fans of so much of Midnight Mango's roster and would not hesitate to look to book further artists for our future events.
Moya Taylor
2021-07-30
Verified
Really helpful with finding us… Really helpful with finding us fantastic artists at short notice. Will definitely use them again! Chickenstock Music Festival
Keith
2021-07-22
Verified
Exactly as described and a very fine… Exactly as described and a very fine listen.