Picture this. You’re at Eurosonic. You’ve paid a lot of money for the trip yourself, you’re working the rooms alone, and you’ve got two days to make as many meaningful connections as you can before you make the long trip home. It’s exhausting. And when you get back, those contacts sit in your notebook, or your inbox, and slowly go cold because you don’t have the time to follow them up properly.
That’s the reality for most solo agents at industry conferences. And it’s one of the things that Rich, one of our agents based in the Czech Republic, flagged as a turning point. He’d been booking for nearly ten years when he joined us. Going to conferences alone, he said, was “quite a challenge.” Not because he wasn’t good at it, he was but because there’s a ceiling on what one person can do in a room.
At Midnight Mango we frequently attend conferences as a team. The Great Escape, WOMEX, IFF, Eurosonic, Reeperbahn, Ireland Music Week etc. When one of us is in the room, all of us benefit. Leads get shared. Introductions get made on behalf of the whole team. Someone who meets a festival programmer in Hamburg on a Tuesday can have that contact in the hands of three other agents by Wednesday morning.
It compounds. Every conference we attend adds to a shared address book that every agent on our platform has access to. That book is deep, international, and maintained – we actually pay someone to keep it up to date. Also, because our agents originate from multiple countries, when they arrived at Midnight Mango, they brought with them specific expertise of the country they are from. Our address book is one of the most valuable things we offer and it’s invisible until you don’t have it!
When you’re working alone, your network is only ever as big as you are. Every contact you make, you make yourself. Every relationship you build, you maintain yourself. When you step back from a conference or take a holiday or just have a busy month; the network stalls.
At Midnight Mango the network never stalls. It keeps growing whether you’re in the room or not.
If that sounds like something your career is missing, we’d love to talk. 👇
Find out more at midnightmango.co.uk/join
