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When an agent starts working with an artist it is a relationship that may continue for decades. It’s super important that we make every effort to make the right decision in advance to avoid wasting a lot of time.
Once the tour is routed and signed off, there’s a lot to do before it gets announced. In this post, we dig into some of the things that need to be considered before it can be released into the big bad world!
In Part 3 of routing a tour we get down to walking the walk and getting the job done. It takes a certain type of dogged and tenacious individual to route a tour – especially with emerging talent – do you have what it takes?
Before we start writing emails and making calls, it’s good practice to map out the best tour you could book in the tour window you have. A tour where you managed to hit all the cities you want. A tour with the most suitable venues and promoters. We call this our Ideal Tour.
We are pleased to announce that we are now booking for The People Versus
Booking a great tour can be a very satisfying achievement. A great tour will create shows that artists and audiences will remember. It will also raise the profile of the artist. A great tour will also work financially and minimise travelling. To get this right the agent needs to do their homework first!